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Recommended Reading for Decision Makers

At Incite!, we firmly believe in sharing what we learn from others. We frequently suggest to clients and other professionals our following recommended reading list. (Book titles link to Amazon.)

Business Portfolio Management: Valuation, Risk Assessment, and EVA Strategies
    by Michael S. Allen

Certain to Win: The Strategy of John Boyd, Applied to Business
    by Chet Richards

Competitive Strategy: Techniques for Analyzing Industries and Competitors
    by Michael E. Porter

Decision Analysis for Managers: A Guide for Making Better Personal and Business Decisions
    by David Charlesworth

Decision Analysis for the Professional
    by John Celona and Peter McNamee

Decision Traps: The Ten Barriers to Decision-Making and How to Overcome Them
    by Dr. J. Edward Russo and Dr. Paul J. H. Schoemaker

The Failure of Risk Management: Why It's Broken and How to Fix It
    by Douglas W. Hubbard

The Flaw of Averages: Why We Underestimate Risk in the Face of Uncertainty
    by Sam L. Savage and Jeff Danziger

Foundations of Decision Analysis
    by Ronald A. Howard and Ali E. Abbas

Game Theory 101: The Basics
    by William Spaniel

Game Theory for Business: A Primer in Strategic Gaming
    by Paul Papayoanou

Handbook of Decision Analysis
    by Gregory S. Parnell PhD, Terry Bresnick MBA, Steven N. Tani PhD, Eric R. Johnson PhD

How to Measure Anything: Finding the Value of Intangibles in Business
    by Douglas W. Hubbard

How to Measure Anything in Cybersecurity Risk
    by Douglas W. Hubbard and Richard Seiersen

An Introduction to Bayesian Inference and Decision, Second Edition Hardcover January 15, 2003
    by Robert W. Winkler

Making Hard Decisions: An Introduction to Decision Analysis (Business Statistics)
    by Robert T. Clemen

Mistakes Were Made (but Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts
    by Carol Tavris and Elliot Aronson

Moneyball: The Art of Winning an Unfair Game
    by Michael Lewis

Psychology of Intelligence Analysis
    by Richard J. Heuer

Risk Savvy: How to Make Good Decisions
    by Gerd Gigerenzer

The Signal and the Noise: Why So Many Predictions Fail--but Some Don't
    by Nate Silver

Simple Heuristics That Make Us Smart
    by Gerd Gigerenzer, Peter M. Todd, ABC Research Group

Smart Choices: A Practical Guide to Making Better Decisions
    by John S. Hammond, Ralph L. Keeney, Howard Raiffa

The Smart Organization: Creating Value Through Strategic R&D
    by David Matheson, Jim Matheson

Thinking, Fast and Slow
    by Daniel Kahneman

Thinking in Systems: A Primer
    by Donella H. Meadows

Thinking Strategically: The Competitive Edge in Business, Politics, and Everyday Life (Norton Paperback)
    by Avinash K. Dixit, Barry J. Nalebuff

Uncertainty: A Guide to Dealing with Uncertainty in Quantitative Risk and Policy Analysis
    by M. Granger Morgan, Max Henrion, Mitchell Small

Value-Focused Thinking: A Path to Creative Decisionmaking
    by Ralph L. Keeney

Why Can't You Just Give Me The Number? An Executive's Guide to Using Probabilistic Thinking to Manage Risk and to Make Better Decisions
    by Patrick Leach

Why Decisions Fail
    by Paul C Nutt

You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, an d 46 Other Ways You're Deluding Yourself
    by David McRaney

You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Ou tsmart Yourself
    by David McRaney

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